Phoenix & Scottsdale

I’m in Scottsdale. I can be in your office Tuesday.

Most fractional sales leaders you will talk to are a face on a call. I am that too, for founders across the country. But if your company is in Scottsdale, Phoenix or anywhere else in the Valley, I can also sit in the deal review, join the customer meeting, and work the whiteboard with your seller. This page is about what changes when your fractional VP of Sales can drive over.

Fractional Sales Experts LLC is based in Scottsdale, Arizona. I also work remotely with founders across the US and Canada.

01  What changes in the room

Some of this job is better done across a table.

Enterprise selling is mostly done in your CRM and on your calls, and I run it that way for most clients. A few things are simply better in person, and a Valley founder gets them.

  • The deal review. Your top five deals on a whiteboard, the committee mapped, the gaps named. Two hours in a room does what three video calls don’t.
  • Your customer meeting. When the economic buyer flies in, or you fly to them, I can be in the room as the senior counterpart — not on a laptop at the end of the table.
  • Working with your seller. Call prep, live coaching, the debrief in the car afterward. First sales hires learn faster with someone beside them.
  • The founder conversation. The one about whether to hire a VP of Sales, whether the ICP is wrong, whether the forecast is real. Easier over coffee than over Meet.
  • Board and investor sessions. When the sales narrative has to be credible to people who write checks, it helps to have the person who built it in the room.

None of that replaces the weekly work. It sharpens it. And it is the one thing a remote fractional leader cannot offer you.

Ed Smith in a deal review
02  The Valley, honestly

Greater Phoenix is a real founder market. It is not all my market.

Greater Phoenix has one of the largest startup populations of any US metro, and Scottsdale is one of the densest founder cities in the country. The centre of gravity here is semiconductors, healthtech, fintech and EV. That is not where my depth is, and I will not pretend otherwise.

My depth is enterprise software sold into large, sophisticated buyers — retailers, brands, manufacturers, distributors — through a committee: eCommerce, order management, point of sale, store analytics, computer vision, supply chain, AI for operations. The Valley has founders building exactly that, and more arriving every year.

The gate is not the industry. It is the sale. If your buyer needs a champion, a technical review, InfoSec, finance and procurement to get to yes, and the founder is still the one carrying every deal, we should talk. If your buyer can swipe a card and go, I am not the right partner, in Phoenix or anywhere else.

Who I work with

03  The ecosystem

The Valley has the founder rooms. I know the sale you’re walking into.

Greater Phoenix has built the infrastructure for founders. What it has less of is people who have spent thirty years selling emerging technology into the enterprise. If you came up through one of these, you are the founder this practice was built for.

  • Arizona Technology Council — the state’s technology trade association and its startup community.
  • ASU Venture Devils — Arizona State University’s founder program, and the pipeline of technical founders it produces.
  • SEED SPOT — the Phoenix incubator for early-stage founders.
  • Center for Entrepreneurial Innovation (CEI) — the GateWay Community College incubator for technology companies.
  • NRF’s Big Show, New York, January — where founders selling into retail go to meet buyers. I’ll be there, and I’ll help you plan the week like a campaign instead of a booth.

If you run a founder group, a portfolio or an accelerator cohort in the Valley and want someone to talk plainly about enterprise selling, ask.

04  Not Phoenix-only

Most of my clients are not down the street.

I work remotely with founders across the United States and Canada, and travel when the deal needs a body in the room. Being in Arizona has a quiet advantage: no daylight saving time, so I sit on Pacific time half the year and Mountain time the other half, which keeps me inside the working day for both coasts.

How a remote engagement runs, week to week

05  Frequently asked questions

Working with me in the Valley.

Do you only work with companies in Phoenix and Scottsdale?

No. Most of my work is remote, with founders across the US and Canada. Valley companies get the same engagement, plus the option of having me in the room. Here is how the remote version runs.

How often would you be on site?

As often as the work is better in person, and no more. Typically a working session every week or two, plus the customer meetings and board sessions where a senior counterpart in the room changes the outcome. The weekly cadence — pipeline, deal reviews, forecast — runs the same way it does for every client.

Do you have local clients I can talk to?

I will not claim local logos I don’t have. My references are founders and executives I have sold for and sold to, and they are available on request through the references page. If you want the Valley-specific read, book the call and ask me directly.

What is the first step?

Thirty minutes, in person or on a call — your choice. Bring the sales problem. You leave knowing how I would tackle it with you, and whether I am the right partner for it.

Thirty minutes, over coffee or on a call. Bring the sales problem. Leave knowing how I’d tackle it with you.

Book a 30-minute call