Fractional VP of Sales — the default.
I’ll help you run the sales motion: strategy, ICP, pipeline, forecast, discovery — plus competitive position, pricing, and completeness of the offer. You get back to being founder.
I help you run the motion. You run the company.
I’ll help you run the sales motion: qualification, multi-threading, power mapping, next steps, the forecast. I bring you in at the three points only a founder moves, and help keep you out of the rest.
What I help you run
- The sales motion — qualification, pipeline and deals, planning and the forecast.
- The cadence — reviews, next steps, demo prep, discovery, and what “done” means.
- Competitive and market position, pricing, and completeness of the offer.
- Where you show up — the moments that move the deal.
What stays yours Decision rights. The company. The relationships that matter.
One-off and special projects — not the default path.
Scope depends on the need: a system build, a named pursuit, or a hire and handoff.
Sales Consultancy
Who it’s for: A founder or CEO who can still sell and wants the system built right — with a counterpart on the deals and the forecast.
What I help with: Strategy, ICP and buyer map, competitive landscape, playbook, pricing, hiring sequence, the weekly deal review. Documented, yours to run.
Special Projects
Who it’s for: One named pursuit, one partnership, one decision — scoped to the work, ending named at the start.
What I help with: Deal Desk, a partner ecosystem, an RFP, a market-position review, a VP of Sales search, hire and handoff. Bespoke. Quoted to the work.
Fractional VP, consultancy, or a full-time hire.
Don’t pick a box from a page. The default is Fractional VP. We settle the shape on the first call.
Special Projects sits outside the comparison: one pursuit, scoped and done. Not a standing role.
Simple terms. Bespoke work.
- Most engagements start with a two-week or one-month review: how you sell today, where I can help — and where I can’t. Review, assist, or audit — we pick the approach that fits.
- Retainers: ninety-day minimum, then thirty days’ notice. Flat monthly fee, invoiced in advance.
- I sign up only for the work we both agree is worth pursuing.
- Special Projects are scoped and quoted to the work.
- Travel and expenses at cost, pre-approved.
Investment
No huge overhead. Discussed in the first conversation, once the work is clear. There is no price list.
Frequently asked questions
Who is this for?
Founders and CEOs who shouldn’t be the sales department — selling into the enterprise. A full-time VP is more cost and risk than the work justifies.
Fractional VP, consultancy, or a special project — which one am I hiring?
Fractional VP of Sales is the default. I help you run the sales motion and bring you in only where a founder is the difference. Consultancy is when you still close and need the system built right. Special Projects is one pursuit, one partnership, or a hire/handoff. We settle it on the first call.
How is fractional different from traditional consulting?
I stay in the work and accountable for commercial outcomes. It’s partnership and execution inside the business, not recommendations delivered from outside. I’m in the deals.
When should the founder be in a deal, and when shouldn’t they?
Three stages need you: the first real conversation with the economic buyer, late-stage alignment when residual risk is still sitting with the deal, and the final commercial conversation on non-standard terms. Three stages only feel like they need you: early discovery with mid-level managers, demos and status meetings, and price as a rescue. I help you run the first list and help keep you out of the second. Read the full argument.
How do we talk about investment?
No huge overhead. We talk about it in the first conversation, once I understand the work — not before, and never from a price list.
How does this compare with a full-time VP or CRO?
Senior judgment now, at an intensity you can adjust, without a permanent executive before the stage justifies one. When it does, I’ll help you hire them.
How long do engagements run?
Ninety-day minimum, then thirty days’ notice. In practice longer — the useful work compounds. Some clients keep me as a long-term partner; others set an ending from the start. Both are named before we begin.
Are you looking for a full-time job?
No — I’m building a practice. The one exception is when the Fractional VP of Sales role grows into the full-time role. If that’s a possibility, we say so on day one rather than discover it in month six.
Map where sales is stuck. Thirty minutes.